A fiercely independent family company, with a maverick spirit and a serious commitment to sustainability. We’re proud to be an independent family-run laundry, textile care, hygiene and cleaning product expert with high hopes, strong ethics, unrivalled enthusiasm and a serious commitment to eco-responsible detergent formulation, manufacture and closed loop supply. We are interested in being transparent, flexible, fast and nice to work with. That’s important. We promote a cooperative working environment and enjoy competing with organisations and corporations far larger than us because we don’t believe that bigger is better. We think better is better. This drive for improvement, positive change, innovation and eco-responsible formulation, manufacture and supply is our mission; everywhere we can, all the time. “He not busy being born is busy dying“ Bob Dylan