DNA Definitive is a co-operative of consultants, educators and change experts who have worked with organisations across the globe, to help them build better companies, that are more efficient and have happier more fulfilled staff. Even in an age where the global economy is being constantly challenged, we as human beings should still endeavour to be happy and to enjoy the work we do. It makes us more efficient, our enthusiasm and passion more sustainable and ultimately makes better businesses. This is a fundamental principle behind what DNA Definitive does and is. The focus for the members is to work with people in organisations, to help them find out the best ways to bring about change for the good of the company and the people that are part of it. All of the above is about improving efficiencies, services to customers,better products and ultimately efficiency improvements.