We are Pittsburgh: an iconic city & region where next is now. Pittsburgh Region. Next is Now. is brought to you by the Pittsburgh Regional Alliance, the economic development organization for the Pittsburgh region in southwestern Pennsylvania in the United States. We collaborate with people and companies from around the world as they work their decision process (no matter what stage) on where to do business and where to live. We are here to soften the landing and to help them adapt, grow and prosper in our region.