Based in Los Angeles, RockHer is a direct-to-consumer luxury brand, designing custom fine jewelry at exceptional quality and value. We are continuously innovating how to purchase high-end jewelry, focusing not only on the final product, but on the complete experience. We surround ourselves with the best designers, craftsmen, and diamond experts in the field to produce jewelry that exceeds the highest industry standards. We developed Rosi - the world’s first digital diamond expert (Digital Gemologist if we are being technical). Rosi’s proprietary algorithm, enhanced through IBM’s Watson artificial intelligence, brings a next-gen personalized shopping experience to what’s been a traditionally, difficult purchase decision. Rosi is a brilliant leap forward in providing true clarity in selecting ideal diamond - beginning with a simple input of what’s most important to you. Everything we sell at RockHer is made with care in the United States from recycled precious metals and responsibly mined gems. We go beyond the usual Kimberley Process standard to offer diamonds that originate from ethical and environmentally sensitive sources.