The brand name POUCHI is derived from the word “pouch”, which means “bag” or “sack”. Pronunciation is "pow-chi" ;-) Our brand is popular by its multifunctional fanny pack, a petit bag which can be worn as a shoulder bag, a crossbody, a clutch, a fanny pack and a wallet. And as if that isn't all. The chain that comes along with can be worn as a belt or a necklace thanks to the beautiful logo charm. In 2017 owner and designer of POUCHI, Veronica Jibodh, won a silver award for the POUCHI designs at the international design award competition in Milan, Italy.