MavenSocial was a social and influencer intelligence technology leveraging state-of-the-art social and market measurement tools. The focus of the platform was to determine activate social media and influencers to provide a 10% to 40% lift on revenues.. The MavenSocial SaaS platform was designed to measure the impact of marketing from all channels with specific focus on the impact on influencers and Earned Media. Your brand can build an enterprise-­wide social and marketing database of consumers and brand advocates and increase revenues. MavenSocial pre-­determines likely influencers via public conversations and together with our existing database (owned media), engages these influencers to measure their impact on the brand and capture visits and interactions within the context of a Social CRM. MavenSocial provided a Social Media Marketing Platform to B2B service organizations and Agencies, B2C organizations marketing directly or through agencies and organizations looking to leverage C2C network marketing. Through the use of traditional, social, web and mobile networks, the platform specifically empowered organizations with the tools to identify, measure, engage and interact with influencers within social media. MavenSocial’s platform proved, with actionable analytics, the financial impact of every social marketing dollar you spend. As with all technology, advancements come and changes are made. With the advent of these advancements, we have completely re-built the technology from the ground up. MavenSocial, the platform and company, have been completely dismantled - and out of the ashes has arisen the phoenix we call 'RYPLIO'. Come see what's new over at https://www.linkedin.com/company/ryplio/.