We are a ski, snowboard and bike shop located in Winnipeg, Manitoba, Canada. Our story is one rich in history and colorful in it's tradition. Our beloved founder Gord Reid started all of this some 40-plus years ago and we're just doing everything we possibly can to live up to his legacy in: 1. Pursuing excellence, honor and professionalism in sports retail. 2. Educating our customers in what they need in order to fulfill their goals, dreams or aspirations as they relate to what we do. 3. Selling only what we sincerely believe in and recommending to our customers only what we ourselves would consider. 4. Promoting true value and real RELATIONSHIPS with our customers. 5. Being involved, promoting and participating in the sports we do and being outspoken about issues that we care deeply about.