At BranCo Services we believe that every organisation must align top to bottom to achieve its full potential. All facets of messaging - vision, goals, comms, process, performance, and personal development - must not only be consistent and complementary, but also delivered in ways that befit the audience. ‘It’s not just a case of sharing your vision as the CEO or management team’ says Bec Bran, founding Director of BranCo Services. It’s the difference between sharing a vision down through the organisation compared to developing a shared, organisation-wide vision; one that unites, inspires, feels personal and inclusive to each team member…. bringing them wholeheartedly onboard.’ BranCo Services prides itself on creating meaningful and purposeful messaging and comms strategies, tailored to your unique teams, and developed in collaboration with management. We believe every communication should provide a sense of individual worth and contribution, thereby optimising employee motivation and satisfaction. ‘Once alignment has occurred and people’s relationship with the organisation has changed for the better and continues to grow and deepen through comms that reinforces common ground and common good, everything in terms of running the organisation becomes easier. We call this organisational synchronicity’ says Bec. ‘Literally the humming of a well-oiled machine.’