Local, Reliable & Affordable describes the company of River Country Co-op. We offer a wide selection of products and services at many of our locations throughout the Chippewa Valley and Northwestern Wisconsin. We are working hard to serve your every need, so please be sure to visit our website and feel free to ask questions by giving us a call today! River Country Co-op is a company with sales at $270 million serving North Central Wisconsin. We have approximately 600 employees at 33 locations. River Country Co-op has been in business since 1948 and continues to grow. Our company started back in 1948 by a group of farmers wanting to own a company that provides quality products and services at great prices and where the profits are distributed back to our owner members. 60+ years later we still use these same philosophies upon which we serve our membership.