Shopological is a UK based website and mobile app that offers access to sale and promotional updates aggregated from over 1,400 fashion and beauty retailers. The website focuses on editorial content about fashion, beauty and shopping. Registered members receive personalised email alerts whenever their favourite designer or high-street brands have a promotion, allowing them priority access to sale products. Shopological, formerly SalesGossip, was founded in 2013 by Elizabetta Camilleri and Emilio Sanz in London Business School’s incubator. Shopological has over 2 million registered members across the world and works with over 1,400 well-known retail brands to deliver everything consumers want to know about their favourite brands and the latest fashion news. SalesGossip has been named as part of the Growth Builder programme, shortlisted for Engagement & Loyalty Awards for ‘Most Disruptive Technology’ 2016, named one of the best websites for savvy shoppers by The Times and won the RBS EnterprisingU Competition. Camilleri has also been shortlisted for London Business School’s 2016 ‘Accomplished Entrepreneur Award’ and awarded the SMARTA100 Female Entrepreneur of the Year.