Optimum Choices is a trusted (founded 2002) holistic resource for people and pets. We specialize in holistic pet needs. Let Optimum Choices’ 100+ years of experience help you acquire the right information on holistic health, natural and complementary solutions. If you consider your pet to be one of the family, as most of us do, holistic health care has to be your best choice for your beloved companion. We offer pet supplements, holistic pet food and provide a wealth of information on pet care. Many of the myths about pet nutrition are debunked by our years of experience and research. We do not sell natural or holistic supplements that just "fix" the symptoms but products that balance the WHOLE body so you can achieve "Freedom From Illness." Most isolated supplements only correct a deficiency, have side effects and do nothing to balance the WHOLE body. Our holistic experience and research, insure you get world-class holistic products that work for both people and pets; backed by reliable manufacturers with proven track records.