The Fabindia Ethos “In addition to making profits, our aims are constant development of new hand-woven products, a fair, equitable and helpful relationship with our producers, and the maintenance of quality on which our reputation rests.” John Bissell, Founder, Fabindia With 327 stores across 118 cities in India and 14 international stores, Fabindia Overseas Private Limited is India’s largest retail platform for a wide range of products produced by artisans living largely in rural areas. Its mandate includes the creation of sustainable livelihood opportunities in rural India. The company endeavours to blend indigenous craft techniques with contemporary designs, presenting aesthetic and affordable handcrafted products to today’s consumers using natural materials and fibres. The product range extends from a large variety of apparel for men, women and children to home furnishings, furniture, gifts, jewellery, organic food and personal care products. In 2013 Fabindia entered into a strategic partnership with Organic India. Along with Fabcafe, this company comprises a part of the Fabindia group companies