The primary focus of Bowfin Printworks is font identification. The web site includes five comprehensive Font Identification Guides: Script Font ID Guide, Serif Font ID Guide, Sans Serif Font ID Guide, Lined Fonts ID Guide and the Bauhaus-style Font ID Guide. The company earns income primarily from the sale of Custom Spice Labels, but also from the design and sale of business stationery, typesetting of graphics files, donations received for font Identification help, and font sales referrals through the web site and e-mails, as part of font identification help.