:Sense is the trade name for Richard Gush - a qualitative research consultant based in London with over a decade's experience in domestic and international qualitative research. Richard has always worked agency side; his latest role as head of OpenMind London, the Hall & Partners brand strategy team. Richard is an empathetic individual who quickly builds rapport with respondents, colleagues, and clients alike. His passion for brands, culture, people, and business means the interaction between these dynamics are always top of mind. A firm believer that the client question, not methodology, should drive the approach; Richard is expert at integrated methodology projects. Richard has a wealth of experience across key strategic challenges, from behaviour change, brand migration, and communication development through to audience understanding, segmentation and product innovation. These challenges have spanned various categories, most notably financial (retail, RBB, loans, digital payments) and FMCG (male grooming, personal care, face care, laundry, hot beverages, confectionary), social and charity research, consumer electronics, telecommunications, and retail. A confident speaker, Richard has presented at two MRS conferences and engaged C-Suite audiences; and is equally adept at delivering sensitive stories to stakeholders, and engaging teams to help drive organisational change. Richard has an Advanced Certificate from the MRS, and has completed the MRS Advanced Qualitative Practitioner, AQR Advanced Moderation and AQR Foundation Courses. Richard graduated from the University of Stellenbosch with a BA (Hons) in Psychology, Sociology and History.