In the recent years, neuroscientists revealed that 95% of our decisions are made unconsciously. To become more innovative, we first have to get conscious of how much we are acting on autopilot. Only then we have a choice to change our mindset and operate with greater intelligence on all 4 layers of conscious leadership. As Einstein wisely said: “We cannot solve our problems with the same thinking we used when we created them”. What is the source of all our thoughts and ideas? Our consciousness. The best key for sustainable success in the future is growing in consciousness, first as an individual and then collectively as a team or organization.