RX | Reinventing experience for retail and beyond Previously known as RetailX, May 2022 marked the evolution of the business to RX. This evolution acknowledges that in today’s hyper-competitive environment, experience is going to be the defining differentiator for businesses of every shape and size and in all industries. When you can get practically anything at the touch of a fingertip or a swipe of a screen customers really dig into solutions and propositions that capture their heart, minds and souls. Solutions that make their lives easier or fuller, perhaps more joyful or gives them the choices they crave. These are all woven together through compelling, relevant and authentic experience. Customer experience, employee experience, total experience. While the heart of the business remains with retail, it does mean we have expanded with capabilities, experience and services for businesses wanting to deliver a compelling customer-centric proposition, whatever the industry; FMCG, healthcare, technology, engineering, B2B or services, alongside our extensive roster of retail clients. A hybrid: holistic strategic consultancy, business & marketing partner. Powerful ideas, pragmatic solutions. Growth and innovation. Retail and beyond.