The team at Blue Bamboo is driven by a passion to help entrepreneurs and companies to cultivate and grow their brands. As the competitive landscape continue to evolve, shifting consumer behavior, growing technology and bourgeoning social and content platforms are eroding traditional product-based advantages, forcing brands to shift to a new battlefield: customer experience. This means that having a deep understanding of your ideal customer is even more important than ever before. Working side by side entrepreneurs and brands, we help formulate holistic strategies for a complete customer experience that fuels growth. By leading your team through our proprietary process that helps define your purpose and understand your environment and audience, we can identify primary objectives and create a strategic roadmap for your brand to grow and scale. Because we know our clients are at different stages in their evolution, we offer multiple levels of support based on their needs at the time. From self-guided tutorials to in-person workshops, the first step in our process will help you answer the following questions: • What problem does my brand/product solve? • Who is my ideal customer? • Who is my competition? • What does my brand make my customers feel? • Why do my customers trust me? • What is the story behind why my brand was created? • If my brand was a person, what would their personality be like? Based on the answers to these questions and we use a variety of tools to help develop a Go-to-Market plan or Growth strategy. Go to Market Plans include: Product strategy Promotion strategy Channel strategy Marketing strategy Customer Experience strategy Growth Strategies focus on one of the following: Market Penetration Market Development Product Development Diversification Once the initial strategy is in place, we can advise or help implement any of the following: Digital Marketing Social Media SEO/SEM Sales Channel Expansion Influencer & Content Marketing