Netail is an easy-to-use technology that helps retailers see their market from a customer perspective, and the thousands of alternative shopping options that are now available through online shopping and search. Netail scans the web and auto-identifies competitive products, providing real-time competitive intelligence for pricing and assortment decisions. Using business rules and AI-based optimization, Netail helps retailers attract and convert more customers, without sacrificing brand values. Without Netail, retailers are faced with large increments in digital marketing spending and declining ROI.