Description ESTIDA designs leading interior design and develops distinctive hospitality concepts. ESTIDA creates new worlds for renowned hotels, cafes, restaurants, spas, shops, offices and prominent individuals in the Netherlands and abroad. Art director and owner Michel Ruijgrok has over 25 years experience in designing and decorating and is specialized in hospitality interiors. ESTIDA interior concepts are developed in close cooperation with the client and are attuned to its company’s corporate vision. Hospitality is the common thread in all ESTIDA interiors. Built works include: La Place, Jopenkerk Haarlem, Fashion Hotel Amsterdam, Hotel Estherea Amsterdam, Hotel New York Rotterdam, Westcord Hotels, Van der Valk Hotels, Macchiato London, New Paris Hotel Paris