Straight Up Studios, newly formed by veteran producer Stephen Zelenka, is a full-service production company headquartered in Venice, California that (makes) live music concerts, festivals and events, film, television, documentaries, native advertising, and customized branded media. SUS’s vast experience offers extensive production, editing, and delivery capabilities for uniquely compelling “experiential" content utilizing a variety of creative styles, formats, and state of the art equipment and emerging technologies. Additionally, SUS has developed and launched a proprietary interactive multi-channel video streaming platform (TotalVU) in partnership with Smartblonde Experiential. The company’s multi-dimensional operations include an entertainment and tech financing arm, as well as global sales and distribution services. It's sales team has sold and licensed a multitude of content globally to a broad range of digital and linear TV platforms, in-cinema events, and theatrical releases.