Future Anthem humanises data with AI to personalise the player experience for everyone, with quick-to-deploy modules across the entire player journey, utilising machine learning in real-time to onboard and retain customers responsibly.  Future Anthem’s Amplifier AI product is powered by Microsoft Azure and Anthemetrics – the world’s first data science platform built for the gambling industry, which has processed more than 170 billion player transactions and includes the largest independent behavioural dataset of players globally. Trusted by the world’s leading gambling operators and studios – including Bally’s, Betfred, Big Time Gaming, Blueprint Gaming and Paddy Power Betfair – Anthem was named Data & AI Partner of the Year at the 2022 EGR B2B Awards and Software Rising Star in 2021. Future Anthem was also selected for the highly coveted Tech Nation Applied AI 3.0 Growth Programme.