The D.O.N. is a unique community-oriented clothing brand, dedicating 100% of the net profits to charities and creating social change amongst young adults and youth in their communities through all art. Music, fashion, graffiti, photography, poetry, cooking, and hair design are but just some of the arts that have become the foundation of The DON's activities. The D.O.N. is a brand that unites communities through art. With this unity and breakdown of social barriers we will be able to battle the greater challenges facing our society. The DON calls upon its supporters to move away from social concern and take steps toward social action.