PayRup is one of the pivotal platforms that is pushing India towards digitization. Payrup.com (owned and operated by BPSPLUS PVT LTD) offers services and products on the digital network where users can conveniently pay up their utility bills, which includes the mobile recharge services, utility bill payments, purchase of goods and sale of services of various telecom operators and any other features, content, or applications (collectively called "Services") from time to time to its registered users.