Geistwear is a collegiate apparel brand founded in summer 2018 by two students at the University of Southern California. We believed that college students deserve superior apparel that is more in-tune to our Gen-Z desires. We sold over 100 items, sold out of three different designs, hosted two pop-up shops, and bolstered partnerships with student brand ambassadors out of our dorm rooms since our debut season. No kidding. Geist, pronounced guy • st, is a German word for spirit. Being a fan is all about giving your team the spirit and energy to win. Driven by the vocation to make today’s trends and pop culture more accessible to the greater collegiate community, our brand is about keeping up with new styles and trends while providing you with an awesome selection of clothing to represent your university. When you wear our apparel, you wear bold, powerful imagery to represent your college. In Southern California, you can take pride in wearing carefully selected high quality materials with enhanced softness, incredible luster, and unparalleled durability. All constructed to perfection and built for the long haul from your dorm room, to class, and back at home. Seriously. Try it for yourself.