In today’s increasingly competitive industrial manufacturing market, just having a website isn’t enough to attract new leads. Customers are drawn to thought leaders and subject-matter experts to form their basis of trust throughout the entire buying journey. Frustration of industrial and manufacturing companies with their current digital marketing provider often stems from “they just don’t get us” or “the website looks nice, but we don’t get any leads.” A nice-looking website sprinkled with keywords only goes so far and doesn’t produce the bottom-line expectation: more leads. Marketing Zone delivers a comprehensive, engineered approach to web presence and lead generation with a single-minded, laserlike focus on the principles of user experience.