Identity creates differentiation – but especially it also creates security and trust: in the enterprise, in the products and the service. And particularly in times of crises customers, employees and the public need an unambiguous and trustworthy image of their future. Here, Corporate Identity is an indispensable tool for strategic leadership. Within the context of the cxi Conference the lecturing companies explain collectively – and yet from very different angles – their view of the subject, as well as defining problems and presenting their solutions.