IMPACT belongs to the exchange4media Group, which is India's leading publishing platform on Media, Marketing, Advertising, as well as other special interest titles. Launched in 2004, we are a weekly magazine. Impact is the single point source of all intelligence for today's business managers. It analyses the development of the week, filters the most significant and relevant news, provides perspectives to the key happenings and goes beyond the obvious by bringing a fresh point of view. (Read the e-magazine at www.impactonnet.com)