A division of Prima Food, Prima Taste, the Group’s flagship B2C brand, was launched in 1998. It was the culmination of the Group’s passion to preserve the heritage and tradition of Singapore food, and to offer authentic, easy to make Singapore cuisine to the world, without compromise. Today, Prima Taste offers a wide range of gourmet Singapore dishes through its Best Singapore Favourites meal sauce kits, Authentic Asia cooking sauces and pastes, LaMians and Ready Meals. Prima Taste products are widely distributed to major supermarkets and online stores in more than 40 markets, and its LaMians have been consistently crowned the top “Instant Noodle of All Time” by The Ramen Rater since 2013.