Granma was established in 2009 and in 2010 organized the Design to Change the World Exhibition, which collected about 60 innovative products to change the world. Today, Granma globe-trots to research the types of marketing efforts and product development in 12 southern and southeastern Asia countries. Granma defines poverty as the "Lack of imagination". Today, 4 billion people live in a subsistence level that is defined as poverty (annual household income of $3000 or less). Although these people suffer under poverty, they still have hope through their imaginations. So Granma seeks ways to change the world, one of them is through championing "Grassroots Innovation".