Improving The Reach of Your Brand With Email Cleaning Your email list is the heart of your digital marketing efforts. Each contact on that list should represent a new lead or an opportunity for repeat business. If you can’t fully rely on the integrity of that list, you might be opening yourself up to a weakness in your business plan. You can keep your email marketing efforts robust and effective when you update email information on these contact lists. There are several reasons that you need to do this on a regular basis. The most important thing that you need to know is that a clean, updated, healthy email list will keep you ahead of the competition and it will keep your marketing materials in front of your ideal target customers. Updating your email lists can be one of the most powerful ways to strengthen your brand.