G&R is a specialty marketing research firm that focuses on helping companies improve brand stories, communicate more effectively, and advertise more efficiently. The company’s unique toolkit of online, real-world, mobile and neuro-physiological communications research solutions are used by advertisers, agencies, media companies and consultants to understand and segment audiences, develop positioning and messaging, assess communication alternatives and optimize recommended plans. Founded in 1948 by George Gallup and Claude Robinson, G&R innovated many of the research techniques now standard in the industry and helped shape modern advertising messaging. It maintains one of the largest knowledge bases on advertising effectiveness in the world. Through proven systems, concentrated research expertise, and client-centered service and consulting, G&R helps companies make better decisions about messaging and media to build brands.