Schleich® was founded in 1935 in Schwäbisch Gmünd, Germany by Friedrich Schleich. The first Schleich® figurines came to life in the 1950s, which included The Smurfs, Snoopy, The Muppet Show characters and many more. Now in its 85th year, Schleich® is the world’s leading figurine company. Our high quality, creative playworlds drive children’s behavior through imaginative play. The company currently offers six different themed worlds and over 300 products, all centered around children’s playing needs as they enter various stages of development. Farm World, Wild Life, and Dinosaurs are realistic themed worlds for younger children between three and eight years old. As children grow and develop, they might become more interested in our more intricate Dinosaurs or with Horse Club. Horse Club offers a role-playing experience for children between five and twelve years old. Older children who are enthusiastic about fantasy themes can dive into the magical playing world of bayala® or the mystical world of the Eldrador® Creatures. The current CEO of Schleich is Dirk Engehausen.