Providing real value for customers is at the heart of every successful business. Because in the end, you have to answer three very basic questions for your customers: • Why should I talk to you? • Why should I buy anything? • Why should I buy it from you? We help you to define your Sales or Go2Market strategy in a manner to maximize value for customers for each of these questions, at every step of the way; to implement it; and – where necessary - to coordinate partners: • From analyzing your customers and designing and positioning your products’ value appropriately for all buyer personas, to insuring it not only addresses real customer’s needs, but also that customers appreciate the value. • Over the definition of messages and stories in a way that customers feel directly addressed and engaged. • All the way to a value-driven marketing and lead generation, which we usually do together with partners. • Finally, the building and growing of sales organizations and sales methodologies, to make sure the orders really come in. • And we help companies with a regional G2M strategy for the Middle East region. Because we are the Value People.