Good Food Advisors is a strategic advisory firm with deep knowledge of the food system and sustainability. We help clients unlock financial, environmental and social value in the food system by creating efficiencies and seizing opportunities for innovation. Food and agriculture is an $8 trillion USD global industry that employs 1 billion people. It accounts for approximately half of all land use, 70 percent of water use and one-quarter of global greenhouse gas emissions. However, food and agriculture is inefficient, wasting one-third of food each year, and is among the least technologically advanced industries. Good Food Advisors views this inefficiency and lagging technological adoption as an extraordinary opportunity to create and capture significant value.