When challenged with tough technical and commercial glitches of building digital businesses, we believe success lies in breaking it down to the simple steps of ABC+D. Get down to basics! Think things through without complicating issues, and then analyse and address real life problems. In today’s complex arena of technology, global adoption, and the mad rush to be first, we see that people often get “moving” without the critical planning and thinking needed. It is in this context that we believe all must get the basic ABC & D right, before hoping to reach the XY and Z of anything. At ABC+D, we are a group of Intrapreneurs and technophiles who believe in solving business hitches led by design thinking and solved using technology. We adopt a systematic yet seemingly easy approach and break down the root of the opportunity, creating a strategy to deal with the unforeseeable issues and the opportunity itself.