We’re the voice of Canada’s 60,000 beef producers. We’re here to tell the story of our longstanding commitment to our planet, people, animals and progress. We are dynamic, forward-thinking, diversifying, climate positive and quintessentially Canadian. We are cattle country. Nous sommes la voix des 60 000 producteurs de boeuf du Canada. Nous nous devons de raconter l'histoire de notre engagement de longue date envers notre planète, les gens, les animaux et le progrès. Nous sommes dynamiques, avant-gardistes, diversifiés, respectueux du climat et typiquement canadiens. Nous sommes la terre des bovins! Structure The CCA is a non-profit federation comprised of nine provincial member cattle associations that provide representation to a national, producer-led board of directors. The 27-member board provides the leadership and unity necessary to speak as one voice on issues of importance to the beef cattle industry. CCA’s operating divisions carry out the day-to-day business in support of the vision, policies and recommendations established by the board. Funding The CCA is funded through fee assessments to its provincial cattle association members. The assessments are based on yearly cattle marketing records for each province as a percentage of the total Canadian marketing. This percentage is then applied against the CCA budget as approved by the CCA Board of Directors. Provinces pay this membership to the CCA from the provincial portion of their check-off revenues. In some provinces, this portion of the check-off may be refundable. Vision The CCA’s vision is to have a dynamic, profitable Canadian beef industry with high-quality beef products recognized as the most outstanding by customers at home and around the world.