Welcome to HSMAI North Carolina! The Hospitality Sales and Marketing Association International is committed to growing business for hotels and their partners, and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue. Fuel Sales Resources for sales professionals to fuel sales in their organizations, including articles, white papers, conference presentations, and templates. Inspire Marketing Inspire your marketing by accessing resources such as case studies of the winners of the HSMAI Adrian Awards competition, insights from industry marketing leaders, and marketing templates. Optimize Revenue Optimize your revenue by incorporating principles from HSMAI's Revenue Optimization Conference (ROC) presentations, expert articles, and revenue management templates. We hope to see you at our upcoming educational and networking events!