The Content Advisory Group (CAG) helps companies and organizations create an onsite newsroom in their premises. The on location newsroom works to create original content for the company which is then amplified to either a targeted user base or through newsfeeds on social media. By doing so, Content Advisory Group ensures that the messages reach the targeted user base and there is zero wastage. Content Advisory Group (CAG) has been set up by top media professionals who saw a huge need gap between companies and the current deployment of content on social media. CAG is founded by Samir Ahluwalia, former CEO (Content) of Zee Media, Shailendra Singh, former head of branded content at Zee Media and Arpan Banerjee, who headed branded content at the Times Group.