What is country music these days anyways? While the genre has in a way become genre-less, it has always meant one thing to Joe Berk – the story of your roots and what you grew up on. As long as the lyrics tell a great story, and you incorporate country sounds like banjos and pedal steel – that’s country music. Known for his high intellect, ambition and extreme work ethic, Joe graduated from University of Michigan with a 4.11 GPA. He spent a year and a half working as a Big 3 Management consultant with McKinsey & Company, helping multi-billion dollar companies solve their toughest problems. After spending up to 80 hours a week working in cars, planes and hotel rooms, Joe realized it was time to move on and chase his true passion – music. Drawing inspiration from R&B, Motown, Rock, and Hip-Hop, he has fused those elements with traditional country songwriting to develop a unique sound with witty lyrics and catchy modern hooks. Joe’s debut single “Tie A Knot”, which has been featured on Detroit’s biggest country station, 99.5 WYCD, is a prime example, which tells the story of a relationship through all the little moments. Over the past month, Joe has absolutely BLOWN UP on social media – accumulating over 1M total views on his videos, 10K followers on Instagram and another 5K on TikTok. He is also now working with some of the best Grammy-nominated producers in Nashville, TN, and is starting to receive features and reposts on some of the biggest social media outlets in the country music space (e.g., Yee Yee Apparel, which has over 350K followers on Instagram and is owned by country music star Granger Smith). Joe released his most recent single, “A Guy’s Girl,” in October 2020, with the music video acquiring almost 8,000 views. Joe has been featured in various publications, such as Medium, Vents Magazine, Grubs & Grooves, Music and Tour News, Divine Magazine, Volatile Weekly and more. For more information on Joe, visit www.joeberkmusic.com and follow him on Facebook