Mike Parent understands that the hospitality business is different today than it was before the Coronavirus Pandemic began in Spring 2020. That’s why he believes there is a greater need for hospitality sales and marketing management services - for both branded and independent hotels. With fifty years of hotel sales and marketing experience, Parent is accomplished in traditional hospitality sales and marketing tactics as well as digital marketing strategy and implementation. Parent has held key leadership positions with Coakley & Williams Hotel Management Company, Choice Hotels International, TAJ Hotels of India, and Potomac Hotel Group.