Augie’s Mission: Augie’s mission will be to deliver exceptional authentic Mexican cuisine and beverages, with a high degree of approachable service, in a space that is uniquely part of the experience, with all touch points exhibiting the warm, friendly, authentic, service focused experience that will define Augie’s as the premier Mexican dining spot in Santa Barbara. Augie’s Vision: Augie’s will become a key part of the Santa Barbara community by offering consistently exceptional cuisine, beverages, service, events, non-profit partnerships, and giving. Augie’s will become a ‘must visit’ location for all locals and visitors to Santa Barbara, and will be known locally & nationally as a location that embraces ‘vive tu mejor vida’ through the cuisine, beverages, service, facility, and sense of community that Augie’s will impart on every guest and employee. Augie’s traffic will revitalize the mid-State Street area of Santa Barbara, and help to bring back locals to State Street.