We live in a world where change is both inevitable and imperative. And we believe that’s a good thing. VMG Partners (“VMG”) is a leading private equity firm that backs visionary consumer and technology companies. We’re committed to driving change in the world and elevating entrepreneurs to reshape their industries. For twenty years, we’ve strategically navigated changing conditions and headwinds to help take businesses from visionary companies to powerhouse brands you use and interact with every day (whether you know it or not). Our goal is for consumer companies to become aspirational, household names. And for our technology companies are reinventing the entire consumer landscape. From indispensable products to emerging tech, we strive to create the future of how humans live, and we are hands-on in our pursuit of that vision. We go beyond trends and cash-only investments, preferring to chart new paths alongside those who have a bold view of what the future holds. Partner with us to envision better destinations and then boldly navigate toward them with strategy, speed, and precision. That’s Velocity Made Good.