Profitwise Accounting is a San Diego based full-service tax and accounting firm, offering traditional accounting, bookkeeping and tax services, with a significant difference: Profitwise specializes in small to mid-size businesses and works one-on-one with individual owners and staff. We are small business accountants. In fact, our partners are not only CPAs; in their previous lifetimes they were small business owners themselves. They are intimately familiar with the specific challenges of running a small business. Whether you’re dealing with the trials of operating a home office, providing benefits for your employees, or budgeting for advertising, we would love to connect you to a Profitwise partner who can relate.