We are Magnetic Activation. A specialist sponsorship, talent and event activation agency. Formed in 2008 with one clear aim . . . to follow a path less travelled. Recent clients include NatWest, EA SPORTS, Sharp's Brewery, Hotels.com, Molson Coors & Sky Sports F1. Our benchmark is to be nimble, over deliver and have some fun along the way . . . after all, if you don’t enjoy what you do, what’s the point doing it! We do it with transparency, simplicity, integrity, passion and brutal honesty, with the bravery to question the status quo, the drive to do it and experience to make it happen.