Since 1989, BaldrigeCoach has worked with organizations across every sector, large and small, to use the Baldrige framework to create focus, align empowered employees, provide high quality products and services, deliver exceptional customer experience, and achieve enviable results. We have had the privilege of working with 21 Baldrige Award recipients, 39 top-level state award recipients, and 16 AHCA/NCAL Gold Award recipients (the highest level award for the Baldrige-based program for the long-term care industry). We are passionate about helping senior leaders leverage the power of the Baldrige framework to take their organizations from a good level of performance to a position of role model status. In some organizations, this will be through an explicit use of the Baldrige Criteria. In others, the Criteria serves as a framework but is not intended to result in an application. We use proven strategies and methodologies to achieve cultural transformation. Other specific areas of expertise include: strategic planning, voice of the customer, balanced scorecard, hoshin kanri, training and development, Six Sigma, and Lean. Together, we have 33 years serving as Judges for the national program, state programs, and the Carey program (the Baldrige-based program for the Veterans Affairs). We continue to serve as examiners and Alumni examiners for multiple programs, including the national program. BaldrigeCoach is a frequently requested and highly rated speaker at a variety of conferences. We also deliver public and customized workshops. Our articles have been published in several peer-reviewed journals, and our book, The Executive Guide to Understanding and Implementing Baldrige in Healthcare: Evidence-Based Excellence, is available on Amazon.com.