Resources are tight and demands are high. There’s no room for non-essential expenses today. That’s why we formed The CGO Group in 2020 to serve as your Chief Growth Officer. Our single focus is to help businesses grow profitably by building sales and marketing processes and tools to retain, expand and attract customer relationships. We know what it takes to be a successful business. For the past 20 years, we've been the executive marketing team for a local financial institution working closely with sales, service, product and advertising teams to become a recognized leader. After the bank became an attractive M&A target for a larger out-of-state institution wanting to expand to Wisconsin, we left the bank. But we weren’t ready to call our successful ‘partnership’ quits. We see a need in today’s market to help business owners with limited internal resources grow their customer base profitably. That means a single-minded focus on the company’s goals and most pressing needs, just like we did as the bank marketing group – spanning multiple departments, from conception to execution, on time and on budget. We deliver bottom-line results by focusing on the most impactful initiatives to meet your growth objectives. After all, being an inside marketing team for twenty years instilled us with a natural ability to focus on the right things and justify every dollar spent. What we can do for you is free up leadership's time, expand market share, fill sales and marketing gaps, increase capacity without fixed cost, and retain, expand and attract new relationships.