The Groundstone company emerged from the will of some stubborn individuals with a global and modern mindset, (that’s us) to produce and sell stylish shoes. We challenge established shoe retail traditions in production and sales, and oppose to poor quality and meaningless consumption. In other words: We produce products to last a long life. Shoes in durable materials that allows the owner to take care of the shoes and to give them a longer (and better) life. We think that is the best for all of us.