SEEK is a qualitative insights and innovation consultancy, operating as an independent division of Directions Research. We empathically connect brands with the humans they serve transforming the brand-to-consumer relationship into a human-to-human one. We believe that consumers are human first and that innovation begins with a choice to be deeply affected by people. You strengthen your brand when you truly know the people you serve. We build brand advocacy for our clients with our human-centric approach to innovation, activating empathy as an innate problem-solving capability. SEEK’s office is located within Directions’ historic headquarters in Cincinnati, Ohio. We are a curious collective united by our promise to find brilliance. We find it in people and it leads to meaningful innovation.