PLAY Sports Marketing was founded in 2020 to provide strategic expertise in the business of sport. Established to specialise in working with the iconic brands, teams, leagues and athletes. PLAY Sports Marketing exists to create world-class marketing strategies and bring together likeminded brands through the power of partnerships in sport. We are passionate about fans, brands, teams and athletes. Founder, Andrew McShea is an award-winning sports marketing and commercial leader with over 25 years’ experience working for leading consumer and sporting brands including Johnnie Walker, Smirnoff, Guinness, Bundaberg Rum, Goodlife Health Clubs and the Brisbane Heat. PLAY Sports Marketing has quickly established a successful track record across consumer brands and elite sporting teams and leagues in the areas of sports marketing, sponsorship and talent management.