Today's hyper social and connected consumers demand instant feedback when deciding what to wear or what to buy. Consumers often turn to social networks and messaging for feedback but to no avail and are often turned off by feedback from virtual stylists or high pressure in-store sales staff. Chelfie is the world's first LIVE feedback app for apparel powered by deep learning and computer vision. With Chelfie, consumers receive instant feedback from a network of matched peers, tastemakers with similar styles, and in-app shopping bot. Chelfie’s parent company, Solebrity, was started in 2015 to reinvent the way consumers shop together, online and offline with a desire to make shopping fun, private, and kinder. Chelfie is more than a shopping app – it’s a movement to promote privacy, kindness, and social accountability in today’s generation of digital natives.